Chris Cascio, PhD

Chris Cascio is an Associate Professor at the School of Journalism and Mass Communication at the University of Wisconsin-Madison where he directs the Communication, Brain, and Behavior Lab. His approach to research is multi-methodological, combining self-report, behavioral, computational, and neuroimaging methodologies to gain a more holistic understanding of why people change their behavior in response to social influence and persuasion. Specifically, his research focuses on neurocognitive mechanisms associated with social influence and persuasive messages delivered through mass media, social media, and interpersonal communication in order to better understand subsequent behavior and well-being.